Provide the sentence that surrounds the query in the Link Cannibalization section So the "WORD" section will have the sentence around the Query Bold the WORD, along with the sentence that surrounds the word. Example: The **anchor text** is a great way to help search engines understand the context of that specific page. This will help understand the context and if the link actually makes sense and help see if that referring URL is the proper URL to use, or replace it with another.